What you know somebody else doesn’t!

You are in the business you are in because of the skills you have. You may be an employee at a business but the same applies. You were employed because of the skills you have.

Presumptions are a really dangerous thing in business for lots of reasons, they can lead to mistakes, loss of sales and much more.

Your knowledge in your field is incredibly powerful. It’s how you can position yourself as the ‘go-to’ expert in your field. If a person wants X they need to speak to Y.

We know how to build websites. We know the process. We don’t know how to do accounts. We don’t know how to design window blinds – The list goes on and on.

This is where what you know really kicks in.

When we get asked or advise about what content should be shared with their audience it’s relatively easy for us to give ideas as we are a ‘punter’. What we want to know about seems so obvious to the business owner as they have done it for so long and are involved with it everyday.

Start looking at things through your prospective clients eyes. 

What are the basic questions they would like answering? 

What do they want more information about? What are people always asking us about on the phone or email?

That folks, is content! 

Share this information on your website in a blog/news article.

Have a think about the process you go through with your clients and tell stories around it.

Just because you know how to do what you do, doesn’t mean somebody else does – It’s YOUR job to educate them.

TIP: Put a pad next to your phone / computer. Those questions that people often ask are what you should be creating content about. They are giving you the answers, you just haven’t realised it!