Bromley & Croydon Women’s Aid

Issue

Bromley & Croydon Women’s Aid empowers victims and survivors of domestic abuse to make informed choices about their future. It provides all the support needed to help individuals to free themselves from abusive relationships.

When the charity approached Scruffymonkey, their biggest issue was ‘time’! They’d had a new brand created, but the previous web developers did not understand the specific requirements needed by the organisation. They therefore came to Scruffymonkey with a very tight deadline and needed guidance.

Objectives

Create a functional website that was easy to navigate for the right support and advice

Incorporate the new branding that had been created for the charity, and ensure consistency of style and messaging across the website

Consider the requirements of the viewer in needing to be able to leave the website rapidly if necessary

Solution

Scruffymonkey jumped into action for this client, who were under immense pressure to get the website up and running.

The client was guided by the Scruffymonkey team for the content they would need to consider including on the website. The process used for content collection was made easier than you would receive from a standard agency, with the Scruffymonkey system. Their understanding of the charity sector meant Scruffymonkey were already on the same wavelength with the charity and could balance both what information was required by visitors to the site, and with the needs of the charity’s management team.

A referral section was built into the site – both for an external referral or self-referral. This included downloadable documents such as Refuge Referral Form, Independent Domestic Violence Advocate Referral Form, Young People’s Outreach Referral Form, Japanese Outreach Referral Form, Support Group Referral Form, and No Recourse to Public Funds Outreach Referral Form.

Across the site, two key buttons are prominent on every header – ‘Get Help’ and ‘Donate’. These are the key actions that someone viewing the website would need and it was crucial to be clearly visible.

The most important element built into the website was the ‘Exit Site’ button, which sits in the bottom right corner of the screen, no matter what page is being viewed. This will instantly close the website, should the person viewing it be in a difficult position.

Results

  A fresh website with clear layout of information 

Enhancement of the new brand for the organisation

Increase in action taken by visitors

Easier management and development of the website by internal staff

The team at Scruffymonkey pulled off a near miracle for us, delivering a great site in a short time when we were let down by another developer! Would recommend working with these guys 🙂

Amy Houston,
Business Support Manager & Data Protection Lead, BCWA

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